Kisah Wardah Lightening Series

Kisah Wardah Lightening Series – Wardah merupakan salah satu brand kecantikan yang banyak digunakan oleh perempuan Indonesia. Wardah memiliki beragam variasi produk, mulai dari facial foam, makeup, lipstik, hingga prodak pencerah. Wardah Lightening Series merupakan salah satu produk unggulan Wardah yang bertujuan untuk mencerahkan wajah.

 

Seri pencerah wajah miik Wardah ini terdiri dari beberapa produk, antara lain Wardah Lightening Gentle Wash, Facial Scrub, Milk Cleanser, Face Toner, Face Mask, hingga Day & Night Cream. Masing-masing dari produk pencerah tersebut dapat membantu mengikis flek-flek hitam, menstimulasi pembentukan sel-sel baru, serta menjadikan kulit wajah tampak lembut dan cerah.

 

Kami diajak Wardah untuk menceritakan kisah di atas. Tujuannya sederhana, yaitu agar khasiat-khasiat tersebut dapat diceritakan dalam sebuah video pendek dan ditonton oleh remaja-remaja putri di seluruh Indonesia. Selain itu, video ini juga bertujuan untuk mengingatkan para remaja untuk lebih mempedulikan kesehatan wajah mereka.

 

Oleh karena itu, kami pun berhati-hati dalam memilih konsep visualnya. Konsep visual yang kami pilih tidak hanya harus bisa menjelaskan poin-poin di atas, tetapi juga mesti memberikan kesan lucu, manis, dan imut menyesuaikan dengan target dari Wardah Lightening Series.

 

 

Kisah Wardah Lightening Series – Wardah is a beauty brand widely used by Indonesian women. Wardah has a wide variety of products, ranging from facial foam, makeup, lipstick, to lightening products. Wardah Lightening Series is one of the flagship products Wardah which aims to brighten the face.

 

Wardah Lightening Series consists of several products, such as Gentle Wash, Facial Scrub, Milk Cleanser, Face Toner, Face Mask, up to Day & Night Cream. Each of the lightening product can help erode the black spots, stimulate the formation of new cells, and makes the skin look smooth and bright.

 

We were invited by Wardah to tell the story above. The goal is simple, to make sure all these be told in a short video and watched by teenage girls across Indonesia. In addition, this video also aims to remind young people to take care for the health of their faces.

 

Therefore, we were very careful in selecting the visual concept. Visual concept we have chosen not only to be able to explain the points above, but also must give the impression of a funny, sweet, and cute adjust the customers target of Wardah Lightening Series.

Comments

Year

2016

Client

Wardah Beauty

Talent

Tatjana Saphira

Director

Jason Iskandar

Producer

Florence Giovani

Line Producer

Joshua Dwi

Director of Photography

Fahmy Jusuf Saad

Art Director

Dita Gambiro

Animators

Yulio Darmawan & Dennis Reynaldo

Make-up Artist

Philipe Karunia

Wardrobe

Elvira Sundari

Music Composer

Dira Nararyya

Voice Over Artist

Nadya Julia

Category
Web & App Content