Mothercare E-Commerce

Commercial | 1 minute | Color | 16:9

 

Menjadi orangtua baru memberikan keasikan tersendiri. Akan tetapi aktivitasmu sehari-hari juga membuat kamu harus pandai mengatur waktu. Mothercare E-Commerce adalah aplikasi yang memudahkan para orangtua baru dalam membeli keperluan anak-anak mereka. Tanpa harus repot-repot membuang waktu khusus pergi ke store, sekarang kamu bisa membeli online dan keperluan anak pun bisa diantar ke rumahmu dengan cepat.

 

Seri video ini terbagi menjadi dua bagian. Bagian pertama bercerita dari sudut pandang ibu rumah tangga, sementara bagian kedua bercerita dari sudut pandang seorang ibu yang bekerja. Akan tetapi keduanya memiliki poin yang sama, yaitu kemudahan yang ditawarkan oleh Mothercare dalam berbelanja. Baik ibu rumah tangga, maupun ibu yang bekerja, keduanya kadang mengalami kesulitan dalam membelanjakan keperluan anak kesayangan mereka. Di sinilah, Mothercare menawarkan kemudahan melalui fitur online shop di website mereka.

 

Studio Antelope terlibat hampir di semua aspek, mulai dari kreatif hingga produksi. Project ini dikembangkan secara pararel dengan seri video Mothercare lainnya, yaitu Mom’s Daily Diary dan New Mom’s Hack. Development keseluruhan campaign tersebut menghabiskan waktu kurang lebih satu bulan dan proses syuting berlangsung 5 hari (pararel dengan ketiga seri video).

 

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Becoming a parent gives its own excitement. But your daily activities also make you need to manage time. Mothercare E-Commerce is an application that allows new parents to buy the needs of their children. Without having to bother to waste a special time to go to the store, now you can buy online and the needs of children can be delivered to your house quickly.

 

This video series is divided into two parts. The first part tells from the perspective of a housewife, while the second part tells the story of a working mother. But both have the same points: the convenience offered by Mothercare E-Commerce in shopping. Both housewives, as well as working mothers, sometimes have difficulty in spending the needs of their child. Here, Mothercare offers convenience through the online shop feature on their website.

 

Studio Antelope is involved in almost every aspect, from creative to production. The project was developed in parallel with other Mothercare video series, the Mom’s Daily Diary and New Mom’s Hack. The overall development of the campaign takes approximately one month and the filming process lasts 5 days (parallel to other two video series).

 

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Year

2017

 

Client

Mothercare Indonesia

Kanmo Retail Group

 

Director

Jason Iskandar

 

Producer

Florence Giovani

 

Cast

Alfian Phang

Elmalita Agustina

Dave (Baby)

 

Writer

Diva Apresya

Jason Iskandar

 

Line Producer

Joshua Dwi

 

Director of Photography

Fahmy J Saad

 

Art Director

Asep

 

Editor

Jesika Ismail

 

Music Composer

Dira Nararyya

 

Sound Designer

Martin Handi

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