#TotallyCloser is a video campaign we created for CloseUp Indonesia. The basic concept of this video is to compare ‘close’ and ‘closer’ meanings in the context of the millenial generation. Unlike the old mindset, gadgets are no longer viewed as disturbing and should be abandoned, but have become an integrated part of our generation.
Departing from this concept, the video developed into two parts. The first part is the ‘close’ part and the second part is ‘closer’. By considering gadgets as an integrated part of the millenial generation, the gadget is positioned as a platform to get closer. This section is told in the second part of this video.
The most fun part of this project is freedom that was given to us. CloseUp’s brand identity itself is very interesting, with vibrant colors and playful & spontaneous vibes. Therefore, we play a lot with colors, from production design to lighting design, in order to lift up all of these compelling & brave identities. This makes all the processes in this project enjoyable.