When you smile, the whole world smiles with you. This is the principle that Jennifer Bachdim holds firmly in her role as a mother. According to her, the mother’s smile is the beginning of a family smile.
To celebrate this year Mother’s Day, we got a chance to tell the inspirational story of two women we already know, Sissy Prescillia and Jennifer Bachdim. Of course, their two different backgrounds make two different stories. Together with Pepsodent, we frame their opinions about their role as mothers in bringing smiles to their families.
Jennifer Bachdim is a content creator we know very well. Wife of footballer Irfan Bachdim, often share tips and inspiration through personal platforms, ranging from blogs, YouTube channel, to her Instagram account. Contents that she created are diverse, ranging from tips on healthy living, travel, to fashion. However, according to Jennifer, the purpose of all the content that she created is always the same, to inspire people. She wants to remind everyone that there are so many things that can make us smile.
This is the first collaboration of Studio Antelope with Pepsodent. Together with one other video, which captures Sissy Prescillia’s daily life, this video is made to commemorate the mother’s day in Indonesia. We want this video can also provide inspiration for all mothers in Indonesia that family smile always begins by their smile. As it says at the end of the video, tough mom’s smile is a firm family secret.