Pepsodent Sensitive Expert: The Expert

Short & direct advertisement about product benefit from Pepsodent Sensitive Expert. The concept of this ad is to describe the experts in doing their work. Starting from a chef who is making Gastronomy Raspberry Sorbet, followed by a food critic who is ready to assess the food made by the chef. Unfortunately, sensitive teeth turns the situation awkward. All things have their own expert, but there is only one for sensitive teeth: Pepsodent Sensitive Expert.

Filming takes only a day. We built kitchen and restaurant set at Studio Regal, East Jakarta. This time we are working with talents Natalius Cendana (Love for Sale, The Sun The Moon and The Hurricane, Kenapa Harus Bule?) And Ineke Valentina (Pai Kau, Hijab Love Story 3 web series). Meanwhile, Jumaliana, a  very experienced food stylist in advertising industry, helped us to organize the sorbet with liquid nitrogen.

Iklan singkat & padat tentang product benefit dari Pepsodent Sensitive Expert. Konsep iklan ini adalah menggambarkan para expert dalam melakukan pekerjaan mereka. Dimulai dari seorang chef yang sedang fokus membuat Gastronomy Raspberry Sorbet, dilanjutkan dengan seorang kritikus makanan yang sudah siap memberikan penilaian pada makanan buatan sang chef. Sayang sekali, gigi sensitif membuat suasana tegang menjadi kacau. Semua ada expertnya, tapi gigi ngilu cuma ada satu expertnya: Pepsodent Sensitive Expert. 

Syuting proyek ini menghabiskan waktu satu hari. Kami membangun set dapur dan restoran di Studio Regal, Jakarta Timur. Kali ini kami bekerja sama dengan talent Natalius Cendana (Love for Sale, The Sun The Moon and The Hurricane, Kenapa Harus Bule?) dan Ineke Valentina (Pai Kau, web series Hijab Love Story 3). Sementara itu, Jumaliana, seorang food stylist yang sudah malang melintang di dunia periklanan, membantu kami menata sorbet dengan liquid nitrogennya.