Short & direct advertisement about product benefit from Pepsodent Sensitive Expert. The concept of this ad is to describe the experts in doing their work. Starting from a chef who is making Gastronomy Raspberry Sorbet, followed by a food critic who is ready to assess the food made by the chef. Unfortunately, sensitive teeth turns the situation awkward. All things have their own expert, but there is only one for sensitive teeth: Pepsodent Sensitive Expert.
Filming takes only a day. We built kitchen and restaurant set at Studio Regal, East Jakarta. This time we are working with talents Natalius Cendana (Love for Sale, The Sun The Moon and The Hurricane, Kenapa Harus Bule?) And Ineke Valentina (Pai Kau, Hijab Love Story 3 web series). Meanwhile, Jumaliana, a very experienced food stylist in advertising industry, helped us to organize the sorbet with liquid nitrogen.