Vertical Series | 3 minutes | Client: Biogesic | Agency: Taka
This project is a heartwarming and emotional digital campaign produced by Studio Antelope, capturing the intricate and tender relationships within a family. Through three episodes, the series focuses on the generational bond between a mother, her daughter, and her grandchild. It highlights the ways love is expressed differently across generations, sometimes leading to misunderstandings, but ultimately showcasing the depth of unconditional love. The project blends modern-day and nostalgic flashbacks to create a touching and relatable narrative that resonates with audiences.
Objective
The primary objective of this project is to evoke an emotional connection with the audience by portraying the timeless value of familial love. By illustrating how love can sometimes be misunderstood, especially across generations, the campaign aims to bridge the gap between differing expressions of care. Through the use of Biogesic products within the narrative, the project seeks to position the brand as an integral part of family care, symbolizing a mother’s love and her desire to always offer the best for her family, even through small yet significant gestures.
Concept
It follows the story of Rina, a grandmother who expresses her love for her granddaughter Yara through gifts, much to the discomfort of her daughter Naya, who feels her mother is spoiling her child. This conflict sparks a journey of reflection for Naya, who, through old family memories, realizes that her mother has always made sacrifices to show her love.
Credits
Director
William K
Producer
Sukhadharmi Padmalauwaty
Writer
Megan Hartanto
Cinematographer
Alvin Jemmy
Line Producer
Elvina Kurniawan
Executive Producers
Jason Iskandar
Florence Giovani
Livia Agatha
Costume Stylist
Clara Jovita
Makeup Artist
Anadya Ayesha
Art Director
Dhanuarji Yunata
Editor
William K
Sound Designer
Lionel Judy
Online Editor
Klaudia Kezia