Commercial | 30 seconds | Client: TACO
This commercial video by Studio Antelope celebrates life’s journey and achievements through the lens of TACO SPC flooring. Combining durability and elegance, TACO SPC reflects the hard work and aspirations of its users, adding a touch of sophistication to every space while symbolizing the rewards of dedication and perseverance.
Objective
To position TACO SPC flooring as a premium product that blends quality and style, inspiring customers to celebrate their achievements with interiors that reflect their success.
Concept
The video draws parallels between life’s milestones and TACO SPC flooring, emphasizing how every drop of effort leads to greatness. By showcasing the flooring as a testament to quality and class, the campaign connects emotionally with viewers while promoting TACO SPC as a symbol of achievement.
Credits
Director
William K
Producer
Livia Agatha
Christabel Fortunatus
Writer
Anggita Puri
Cinematographer
Hansen Adrian
Art Director
Asep Suryaman
Editor
William K
Make-up Artist
Tiffanny Virgareta
Stylist
Natasya Virginia