Commercial | 1 minutes | Client: Wasser
This commercial video by Studio Antelope highlights the Wasser Ardour+ Water Heater’s Shockproof feature through the metaphor of a father who ensures his family’s safety. The narrative reflects Wasser’s commitment to providing reliable protection and comfort for families, making safety an integral part of everyday life.
Objective
To showcase the Shockproof feature as a key safety innovation while emotionally connecting with audiences by positioning Wasser as the trusted choice for family well-being.
Concept
A father’s protective actions symbolize the Wasser Ardour+ Water Heater’s reliability, emphasizing safety and comfort without delving into technical details. This approach makes the message simple, relatable, and impactful.
Credits
Director
William K
Producer
Sukhadharmi P
Creative Writer
Megan Hartanto
Cinematographer
Alvin Jemmy
Art Director
Loike Tenggara
Editor
William K
Sound Designer
Lionel Judy
Colorist & Online
Thomas Joseph