Commercial | 1’30” | Color |16:9
In a world constantly evolving, the bond between a father and child is timeless, a story of legacies handed down and values instilled. This digital commercial captures the profound essence of this journey, drawing parallels between the unwavering guidance of a father and the steadfast legacy of Lexus.
Indonesia is on the brink of an electrified era, and just as a child is entrusted with the wisdom and values of their forebears, Lexus is committed to preserving the legacy of impeccable craftsmanship while ushering in a sustainable future. The narrative artfully unfolds, juxtaposing the mentorship of a father with the evolution of Lexus, emphasizing how both remain true to their core principles even amidst change.
With a deep-seated commitment to perfection, Lexus has diligently refined the art of electrification over the years. This dedication is manifested in our Self-Charging Hybrid Electric Vehicles and is heralded by the launch of our First-Ever All-Electric Lexus. Each vehicle in the lineup is a testament to our pledge to maintain an enduring legacy, while being innovatively designed for tomorrow.