Commercial | 30 seconds | Client: Agatis
In this video production for Agatis, Studio Antelope showcases the vibrant and functional Agatis 2B Yellow Pencil. This video highlights how the pencil’s bright yellow color and exceptional performance can enhance students’ study experiences. It captures the pencil’s ability to boost enthusiasm and foster a cheerful study environment, underlined by scientific evidence that links the color yellow to increased serotonin levels, improving mood and concentration.
Objective
The objective of this video is to demonstrate the Agatis 2B Yellow Pencil as a tool not just for writing, but for achieving academic success. Through engaging visual storytelling, we aim to convey how this pencil can positively influence students’ study habits and exam results by enhancing their mood and focus.
Concept
Our creative concept revolves around the unique features of the Agatis 2B Yellow Pencil. The video will visually explore the pencil’s design elements like the three stripes on its tip, which symbolize Harmony, Life, and Timelessness, adding a philosophical depth to its practical use. These elements are woven into a narrative that connects the pencil’s physical attributes to its impact on students’ academic lives, portraying it as a catalyst for balance, vitality, and limitless potential during their study sessions.
Credits
Director
Bobby Adrian
Jessy Sylviani
Producer
Livia Agatha
Jessy Sylviani
Creative Writer
Megan Hartanto
Cinematographer
Bobby Adrian
Art Director
Vendri Alderi
Editor
Bobby Adrian
Costume
Vania Thufaila
Makeup
Anadya