BOOYAH! is a song written and sung by rapper Saykoji. This song is a collaboration between Saykoji and Free Fire (Garena Indonesia), a battle royale survival game that is being played & loved by young gamers lately. This song tells about Saykoji who is waiting backstage while playing Free Fire game. As expected, he falls into the game world.
Creative development process is done intensely between Garena, Studio Antelope, and Anggun Priambodo as the director. Anggun, who throughout his career has directed more than 50 music video, also invites Igor (Saykoji) recounts his experience while writing this song as well as providing input for this video. Igor, who himself is a Free Fire gamer, helped us in the creative process of this video.
Through these discussiosn, finally comes a very interesting concept. As is clearly written in the lyric, Anggun combines two different universes, the game universe and the real world, into this video. Anggun also provides many unique witty touches, such as running with banana leaves or fighting with a frying pan. These elements make this video clip feel more compelling.
The filming process this video clip lasts for two days. We were fortunate to get a very beautiful location, which is a former factory area in East Jakarta. In this area, we find many other elements that are very similar to the visuals that exist in the game, such as tropical trees, field, cliff, until the factory itself.