Shell: Journey of Adzim Mardiansjah

Branded Content – Documentary | 6 minutes | Client: Shell

In this inspiring and insightful documentary, we follow the journey of Adzim Mardiansjah and his team from Semar Proto UGM, a group of dedicated students from Indonesia driven by a profound concern for poverty in their country. This film delves deep into their mission to enhance the quality of life for citizens through innovative mobility solutions.


Set against the backdrop of the prestigious Shell Eco-marathon, a globally recognized student engineering competition, our film showcases the intersection of passion, innovation, and social responsibility. Over the course of 38 years, Shell Eco-marathon has been a pivotal platform for students in Science, Technology, Engineering, and Math (STEM) fields across the world, challenging them to design, build, and drive energy-efficient vehicles.


This is not just a story about a competition; it’s a testament to the power of youth-driven change. Through the lens of our camera, we capture the spirit of these young engineers as they navigate the challenges and triumphs of developing vehicles that could redefine the future of sustainable transportation.



Brahmantyo Putra

Riani Singgih


Sukhadharmi P.

Kinari Adiarni


Brahmantyo Putra


Riani Singgih

Lucky Arie

Sound Recordist

Prima Setiawan


Gabriella Asti

Brahmantyo Putra


Nadya Shabrina

Sound Designer

Dandy Fauzan


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